Blog
Articles on Product Analytics, Event data, Metric Trees, and operational insights.
The Wave
Why I decided not to build a product, and what happens when the data stack meets the wave.
It's about the strategy, stupid
It's about the strategy, stupid
You only know when you try
You only know when you try
Data Model Layers and Jobs
Data Model Layers and Jobs
2025 - Learnings & Thoughts
2025 - Learnings & Thoughts
Design-driven Analytics
Design-driven Analytics
Basic analytics skills in the dawn of agentic whatever
Basic analytics skills in the dawn of agentic whatever
Pragmatic Orthodoxy - Data Signals #1 - 03.11.25
Pragmatic Orthodoxy - Data Signals #1 - 03.11.25
dbt blues
dbt blues
The End of Digital Analytics
The End of Digital Analytics
Vibe Analytics: When Everyone Becomes an Analyst (And Analysts Become Everything Else)
Vibe Analytics: When Everyone Becomes an Analyst (And Analysts Become Everything Else)
The Double Three-Layer Framework for Tracking Setups
The Double Three-Layer Framework for Tracking Setups
The dark side of growth metrics
The dark side of growth metrics
Product Analytics in a feature factory
Product Analytics in a feature factory
How to refactor your tracking design?
How to refactor your tracking design?
European Analytics
European Analytics
The business questions scale, but your analytics setup doesn't
The business questions scale, but your analytics setup doesn't
Metric Trees for Digital Analysts
Metric Trees for Digital Analysts
Measuring Product Evolution Through Core Features - Miro Analytics Setup
Measuring Product Evolution Through Core Features - Miro Analytics Setup
Measure your product strategy - a new learning for analytics setups
Measure your product strategy - a new learning for analytics setups
Measuring AI productivity features - Analytics setup for Loom
Measuring AI productivity features - Analytics setup for Loom
Designing Analytics for Creative Tools: Finding Clarity in Complex User Journeys - Canva Tracking Plan
Designing Analytics for Creative Tools: Finding Clarity in Complex User Journeys - Canva Tracking Plan
Combining your Product Strategy with your Analytics Implementation - Tracking Plan for Asana
Combining your Product Strategy with your Analytics Implementation - Tracking Plan for Asana
Build a tracking plan around one core feature - Inbox Zero in Superhuman
Build a tracking plan around one core feature - Inbox Zero in Superhuman
Create a tracking plan for a tool that you want to use as short as possible - Vimcal tracking plan
Create a tracking plan for a tool that you want to use as short as possible - Vimcal tracking plan
Making Smart Tradeoffs in Analytics: A Slack Tracking Plan Journey
Making Smart Tradeoffs in Analytics: A Slack Tracking Plan Journey
Building Notion's Analytics Foundation: A Product-First Tracking Plan
Building Notion's Analytics Foundation: A Product-First Tracking Plan
From SQL to Slack: Automating Data Workflows with Big Functions
From SQL to Slack: Automating Data Workflows with Big Functions
How I reconfigure atm
How I reconfigure atm
The easiest tracking setup in the world
Wait is this about the AI tracking solution - NO, it is not... keep reading
Sessions v Users
We really need to talk about this one
The next evolution of Product Analytics
about product performance
Introducing user states in product analytics
The simplest model to measure your product performance
Combine Product analytics with Subscription data - Part 2
Adding Dashboard Trees and behavioral analysis
Combine Product analytics with Subscription data - Part 1
Bring all events into one place for deep analysis
How to measure a data platform?
Product analytics for data products
Eventify everything - Data modeling for event data
An introduction
Everyone is a CDP now
but what does that even mean?
Data pipeline orchestrators - the emerging force in the MDS?
The one who controls the flow controls everything
About Data User Experience
Maybe we have ignored this for too long
Quo vadis, Data Open source
A case study and review based on the examples of Snowplow, dbt, Rudderstack, and Iceberg
After the Modern Data Stack: Welcome back, Data platforms
And no, there is no one way to what is next, we have 1000+ of ways.
Use feature analytics for better products
We are not building something for the fun here
What is beyond event data?
When Data Events are iron, Activities are your steel-building parts.
The Go-To Metrics for Data Products: Start with These Few
We are talking about data products, so of course we should speak about metrics
Leaving product analytics
an analysis of the current state of product analytics and beyond
The extensive guide for Server-Side Tracking
Take control where you create your event data
Ways to solve the data user identity & privacy crisis
Why we should think beyond using user ids for everything
Here is your stack of salt for reading or watching data content
You will need more than just a few grains
Tracking/Measurement/Collection/Creation - what was the question again?
Trying to define something that needs definition but has a history that can't be changed easily.
Retention Analytics - the definitive guide
There just one thing to learn in product analytics - unfortunately it takes a bit
Why product analytics is completely different than BI
When explorers meet structured formats
More than 30 unique tracking events will cause you problems
The easiest way to increase data adoption, productivity and decrease quality problems
The data’s trojan horse
There is a way to talk to other business teams
Sometimes, you need to say: screw it
Or: The return of the hipster data stack
Using EventStorming when building internal data products
why data teams need to become the domain experts of all domains in a company
Why not try a simple data stack
When the modern data stack looks cool but is far too early
Coming soon
Coming soon